Inbound marketing is a marketing technique used by marketers to draw customers to their website via social media marketing, branding, search engine optimization and content marketing. A good business website is an essential foundation for inbound marketing. Without developing a plan or strategy, your business website has no direction. Remember that your business website is the main attraction of your inbound marketing strategy.
An effective inbound marketing website depends on a careful combination of the following essential characteristics.
When you have inbound marketing website, you need to track the number of visitors arriving your website through the tablet, desktop search or mobile. Remember that inbound marketing websites need to meet the expectations of all the mentioned three visitors types. Your website should be designed in a manner that your visitors have a compelling and consistent experience no matter what device is being used to access the website. And the only answer is “Responsive design”.
SOCIAL MEDIA INTEGRATION
No matter what type of business you have, you cannot ignore the power of Social media. Optimizing your inbound marketing websites for social media an important element for distributing your content. However, integrating social media channels is critical to improving your online reputation, boosting your SEO and attracting more customers. You should ensure that you promote your social media profiles and have convenient social share buttons for all your business pages and content.
This is a mobile friendly world and typical users are using mobile phone devices to access the internet throughout the day. As more and more people are turning to mobile, most of the search queries comes from mobile devices. Therefore, people like to go through a mobile-friendly website these days. Don’t forget that today, optimizing for the smartphone is a reflection of your professionalism.
IMPORTANT BUSINESS INFORMATION
No matter what the industry is, all businesses have important information and details that people must able to find easily. While you are designing your inbound marketing website ensure that you also include your contact information, product images, directions, and more that are a part of an effective design.
A CALL TO ACTION
Marketing is not called marketing if there is no opportunity to make a sale. That is where a call to action come in- those direct opportunities for your prospects to get in touch with you to start a strong relationship. All these work as good conversion opportunities. On most inbound marketing websites, these includes placement, design, the message of calls to action, forms and landing pages. Design your website in such a way that every element of your conversion opportunities communicates clearly to your target audience.
To sum it up, the above were the must-haves characteristics of an inbound marketing website. We have covered almost everything important for your business.